Consumer Culture, Modernity and Identity Por 
Creative Aerobics: Fueling Imagination in the 21st Century Por 
Digital Luxury: Transforming Brands and Consumer Por 
Marketing Communications Management: Analysis, Planning, Implementation Por 
Marketing Theory: A Student Text Por 
Nontraditional Media in Marketing and Advertising Por 
Political Marketing: Theory and Concepts Por 
The Indestructible Brand: Crisis Management in the Age of Social Media Por 
The Marketing of the President: Political Marketing as Campaign Strategy Por 